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![]() ![]() His radio show made him a popular club attraction in Memphis where he also often appeared playing for change in Handy Park, and in the jukes and road houses outside of town. One friend remembered that Joe "lived on the stuff". Later, after picking up the sponsor Pepticon (an over the counter all purpose patent medicine whose main ingredient was grain alcohol), he would become the first "Pepticon Boy" (B.B. ![]() By 1949 he was appearing on Memphis all black WDIA, doing a ten minute lunch time blues show where he was billed as "The Be Bop Boy", although the music he played was far from what we today call Be Bop, his sound being closer to John Lee Hooker than Charlie Parker. It was his teens Joe took up music, starting on the Jew's harp, then adding harmonica, guitar and drums, and eventually figuring out that if he played them all at once he wouldn't have to split the money with a band. ![]()
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